The voiceover and an arrow directs her to crack two eggs into the bowl. Jane drags the eggs on the screen into the bowl, which then animates in success and stirs itself Alexa responds by telling Jane the next step as her voice begins to fade away while the scene changes

Jane approaches the Echo dot display and notices a large, show-stopping visual advertising a VIP Guided Shopping Experience. Intrigued, she approaches the display and scans the QR code on the graphic to launch a dedicated web app.

On her phone, Jane sees the fixture she approached come to life with clickable items, animations and enhancements.

As Jane begins moving around the fixture, she notices the app is indicating that she is in the Smart Display Zone. She notices a show-and-tell icon “jumping” up and down above each product. She taps the icon above the Echo Show 10.

On her phone screen, a small kitchen table and chairs appear in front of the Echo Show 10. Jane sees a baking project in progress on the table. A voiceover explains that the Echo Show is great for recipes and can guide her through step-by-step